About Me

Sometimes, the longer path ends up being the right one. For me, that path led back to Oklahoma State University. My name is Elena Johnson, and I am a graduate student completing my master’s degree in mass communication in May 2026. If I told a past version of myself this, she wouldn’t believe it. A four-year break from college was not on my bingo card, but I learned so much during that time. Not only did I come back, but I fully stepped into my passion: beauty communication. Combining my love of cosmetics and fashion with my degree has been one of the best decisions I’ve made.​

​

In my free time, I create beauty and vlog-style content on TikTok, where I share product reviews, trends, and glimpses into my everyday life. What started as a creative outlet has grown into something much bigger. Through consistency and experimenting with different styles of content, I’ve built a platform that allows me to connect with others who share the same interests. It has also given me the opportunity to collaborate with brands, create user-generated content and better understand what resonates well with audiences in the beauty space.

​

Working with brands and creating content through TikTok Shop has given me hands-on experience in influencer marketing, brand storytelling and digital strategy. I’ve learned how to translate brand messaging into engaging, relatable content while maintaining authenticity on my page, which is especially important in the beauty industry. 

​

As I graduate, I’m excited to apply everything I’ve learned to a career in the beauty industry. My goal is to work in communications, public relations, social media, or influencer marketing for a cosmetic brand where I can tell stories, build community, and create meaningful connections between brands and audiences.